Sale of rights
Licensing is a global market with sales of more than US$175 billion over the last three years. Trading with art licenses accounts for 10 percent of the entire merchandising market, and this market share continues to grow.
Art is international, attracts attention and is prestigious. And it is versatile. Industries not normally associated with art are attracted by its licensing potential.
We know that the possibilities for art merchandising are virtually unlimited, and we have specialized in three major fields:
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Product licensing – Art reaches new consumer groups, is a highly prestigious image carrier, and is attractive to buyers. |
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Events/exhibitions – Art as an innovative impact tool for increasing awareness. |
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Advertising and promotion – Advertising and promotions offer opportunities to integrate art in communication strategies. |
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