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Brand building

We turn art into brands! An individual license strategy, one that serves both the brand‘s reputation and the business opportunities, is developed for each brand. In close cooperation with the licensor, we create design guidelines to ensure a strong, consistent market performance. The market positioning and target group are defined using extensive market research, including market coverage and market share analyses.

A brand‘s image among the general public is a result of certain values it represents. These established values define its uniqueness and its success. The positive image of a brand can be transferred to a license brand.

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